Reasoned and
Reasonable
Build the Future You Dream Of
Randal Boutilier
Principal & Creative Director
Randal has a wealth of knowledge in the nonprofit realm, understanding the key role that design plays not only in day-to-day communications, but in building community and philanthropy. This experience was built from his work at 12thirteen, a graphic design studio in Toronto that creates print and digital materials in the nonprofit sector. As a Registered Graphic Designer (RGD), he adheres to a set of ethical guidelines and applies them to his studio practice. He enjoys working with a variety of stakeholders involved in a project – and fosters an environment that is creative and collaborative.
His work passion is to distill complex stories and concepts into compelling and engaging visuals that are easy to understand and desirable to share.
Shelley Williams
User Experience & Front End Web Designer
Shelley is an experienced web designer helping clients build an online presence that not only best reflects them but is also effective for their users. Working primarily in WordPress, she has a breadth of experience that bridges the gap between graphic design and developer skill sets. Using the various tools within UX, Shelley guides clients along the journey of website building from first idea to first day of launch. She excels at consensus building, knowing how to balance the needs of a client and their structures while ensuring the end result is clear, concise and easy to use.
Shelley’s primary goal is to utilize the principles of design to provide greater access, clarity and visibility to the important community strengthening services offered by the nonprofit sector.
Vichai Thienapirak
Senior Graphic Designer
Vichai has over fifteen years of professional design experience in nonprofit, public, private sector, arts and cultural organizations. At 12thirteen, he leads and collaborates his creative talents to a broad range of projects in print, digital media and illustration. He had worked for local advertising agencies in Bangkok, Thailand prior to coming to Canada.
Passionate about the visual arts from an early age, Vichai learned how to draw before he learned how to write. He understands the power of visual communication and knows how to strategically apply abstract ideas to get the message across in clear, concise, and effective visuals in his design work.
Vichai holds an honour diploma with a major in Communication Design from George Brown College, School of Design, where he won a portfolio entrance scholarship award. He has an Arts and Crafts diploma from Poh-Chang Academy of Arts, Rajamangala University and is a graduate of College of Fine Arts in Thailand.
Corey Nokham
Title TBD
Corey has understood and learned many disciplines of design as well as the different forms of media the world has to offer. Whether it be in the physical world or the digital world, and the human language or internet language, Corey has it covered.
As a graphic design graduate from George Brown College, he is proficient in creating small and large format print media, static and motion graphics as well as having knowledge in HTML and CSS that he put in to display during his time as a designer in 12thirteen. He is also very comfortable with handling computer hardware and electronics.
We use the following five principles to guide our decisions and shape our relationships with clients.