Our Services

Long-form communications
  • Annual report theme and design development
  • Studies and statistics layout and visualization
  • Website planning and programming
Promotional materials
  • Direct mail design and production coordination
  • Poster, postcard and advertising layouts 
  • Social media templates and playbook (advice, guidance, tips)
  • Short video and motion graphics
Identity creation and management
  • Logo design and development
  • Visual identity system expansion and implementation
  • Event and exhibit materials design and production

Our Team

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Randal Boutilier
Principal & Creative Director

Randal has a wealth of knowledge in the nonprofit realm, understanding the key role that design plays not only in day-to-day communications, but in building community and philanthropy. This experience was built from his work at 12thirteen, a graphic design studio in Toronto that creates print and digital materials in the nonprofit sector. As a Registered Graphic Designer (RGD), he adheres to a set of ethical guidelines and applies them to his studio practice. He enjoys working with a variety of stakeholders involved in a project – and fosters an environment that is creative and collaborative.

His work passion is to distill complex stories and concepts into compelling and engaging visuals that are easy to understand and desirable to share.

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Shelley Williams
User Experience & Front End Web Designer

Shelley is an experienced web designer helping clients build an online presence that not only best reflects them but is also effective for their users. Working primarily in WordPress, she has a breadth of experience that bridges the gap between graphic design and developer skill sets. Using the various tools within UX, Shelley guides clients along the journey of website building from first idea to first day of launch. She excels at consensus building, knowing how to balance the needs of a client and their structures while ensuring the end result is clear, concise and easy to use.

Shelley’s primary goal is to utilize the principles of design to provide greater access, clarity and visibility to the important community strengthening services offered by the nonprofit sector.

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Vichai Thienapirak
Senior Graphic Designer

Vichai has over fifteen years of professional design experience in nonprofit, public, private sector, arts and cultural organizations. At 12thirteen, he leads and collaborates his creative talents to a broad range of projects in print, digital media and illustration. He had worked for local advertising agencies in Bangkok, Thailand prior to coming to Canada.

Passionate about the visual arts from an early age, Vichai learned how to draw before he learned how to write. He understands the power of visual communication and knows how to strategically apply abstract ideas to get the message across in clear, concise, and effective visuals in his design work.

Vichai holds an honour diploma with a major in Communication Design from George Brown College, School of Design, where he won a portfolio entrance scholarship award. He has an Arts and Crafts diploma from Poh-Chang Academy of Arts, Rajamangala University and is a graduate of College of Fine Arts in Thailand.

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Corey Nokham
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Corey has understood and learned many disciplines of design as well as the different forms of media the world has to offer. Whether it be in the physical world or the digital world, and the human language or internet language, Corey has it covered.

As a graphic design graduate from George Brown College, he is proficient in creating small and large format print media, static and motion graphics as well as having knowledge in HTML and CSS that he put in to display during his time as a designer in 12thirteen. He is also very comfortable with handling computer hardware and electronics.

Our Approach

We use the following five principles to guide our decisions and shape our relationships with clients.

DESIGN WITH CONSCIENCE
12thirteen has deliberately focused on the design needs of the public and not-for-profit sectors. We thrive on helping good organizations make good things happen.
DESIGN WITH CLARITY
We ask all the right questions to develop a clear brief and start each project with shared vision, expectations, goals and budget. We keep you informed and comfortable at every step.
DESIGN WITH PRESENCE
It’s that certain something, that special way everything comes together unexpectedly and organically. That’s the magic of good design and 12thirteen has spent two decades cultivating and refining it through a deliberate and collaborative process.
DESIGN WITH APPROVAL
As not-for-profit specialists, we understand there are many invested parties for your project and we see each level of approval as a focus group to ensure their needs are met. We’re fortunate to have worked with every level of invested party, from Board members to staff to program clients. That experience helps us ensure a smooth design process for your projects.
DESIGN WITHOUT EGO
The audience should recognize your organization or initiative, not the 12thirteen style. We balance creative presence with consistent visual standards. By welcoming your feedback and constantly evaluating our work, we’re able to build on strengths and address opportunities for improvement.

Our Clients

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Contact Us

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