GEN1 Brand Rollout – 12thirteen

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We brand a movement that aims to build a generation free of violence against women.

GEN1 Brand Rollout

We teamed up with the Canadian Women’s Foundation on a brand identity for their inspiring campaign to end violence against women. The GEN1 movement needed a visual that easily depicted a future that is balanced, just, and forward-thinking. By taking the traditional cisgender symbols for ‘female’ and ‘male’, we developed a simple symbol that worked as an extension of the CWF brand. The identity was adapted to the ‘Move for GEN1’ workout-fundraiser and ‘Shop for GEN1’ products sold at WINNERS and HomeSense stores across Canada.

Client
Canadian Women's Foundation

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About Us

Simply put - creative design and production for both print and electronic realms. Our work with numerous service providers allow us to source anything from standard stationery to powerful promotional items.

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